Likeability Online by Being You

Forget perfect posts. The fastest way to grow a devoted audience is to be someone people actually like, warm, human, generous, and consistent. We dig into the small, repeatable moves that turn a quiet feed into a lively community: micro-stories that carry emotion, comments that feel like real conversations, and visuals that look like life rather than ads. 

If your content has felt polished but distant, this is the reset.

We share a practical language shift: speak to one person using “you,” understand her hopes and fears, and write as if you’re talking to her. When someone thinks “they get me,” likability soars and trust follows. If you’re ready to trade gloss for resonance, press play and bring your audience closer, one honest post at a time.

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Join the Movement - Women Like Me Community

Who Is Julie Fairhurst?

Speaker • Author • Business Strategist • Founder of Women Like Me

Julie Fairhurst is a force of nature disguised as a woman with a pen and a business brain built for impact. As the founder of the Women Like Me Book Program, she has opened the door for women around the world to share their truth, heal their past, and rise into their power. Since 2019, she has published more than 30 books and over 350 true-life stories — without charging a single writer a dime! Why? Because women’s stories deserve daylight, not gatekeeping.

With 34 years in sales, marketing, and successful business leadership, Julie knows how to turn storytelling into influence and influence into income.

Her mission is clear and unapologetic: break generational trauma one story at a time and help women elevate both emotionally and financially. She doesn’t just publish books, she builds brands, confidence, and possibility, giving women the tools to rewrite their futures, grow their businesses, and lift their families with them.

Julie's Website

Chapters

• 0:00 Likability Over Metrics
• 0:36 Show Up As A Human
• 0:53 Micro Stories And Real Engagement
• 1:12 Consistency Builds Trust
• 1:18 Ditch Perfection For Warmth
• 1:28 Real Visuals Beat Facades
• 1:42 Lead With Value And Belief
• 1:54 Speak To One Person
• 2:06 Honesty, Vulnerability, And Closing

Transcript

SPEAKER_00: 0:12

The difference between being ignored and building a devoted following isn't perfect posts or huge follower counts. It's likability. Be genuinely likable. Stick with me, and I'll show you exactly how to do it. Show up as a human, not a billboard. Share slices of life, the coffee habit, morning chaos, small wins, using warm conversational language. Tell micro stories instead of making statements. Even one honest sentence can create a bridge. Engage like you actually care. Reply to comments. Leave thoughtful responses. Celebrate wins and show empathy when someone struggles. Consistency matters. Show up regularly, even three times a week. So trust grows. Stop polishing everything to death. Perfection is cold. Authenticity is warm. Share the messy middle, not only the shiny result. Use photos and videos that feel real, natural smiles, behind the scenes moments, everyday scenes lit beautifully, but not filtered. People connect with faces and feelings, not flawless facades. Be generous with value and full of soul. Teach a quick tip, offer a useful perspective, or solve a small problem. Stand for something. You don't need hot takes, you need a spine. Speak directly to one person. Use you more than I. Know her fears and hopes, and write like you're talking to her. Like ability spikes when someone notices she gets me. Be real about your journey. Share mistakes, pivots, and the I almost quit moments, like not for pity, but for connection. Women trust women who show up without a mask. Be honest, show up, be yourself. That's how people start to like you online.