Women Like Me Stories & Business

The Power Play: Mastering Influence in Business

Julie Fairhurst Episode 88

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Imagine stepping into a room where everyone carries their unique stories and dreams. How do you make a lasting connection in such a setting? 

Join us as we explore this intriguing question with Julie Fairhurst, a seasoned entrepreneur who spent over three decades mastering the art of influence in sales, marketing, and promotion. Julie takes us on a journey through her personal experiences, revealing how authenticity, empathy, and trust are the real keys to inspiring others. She challenges us to reflect on our approach to influence, suggesting that true power lies not in control but in genuine connection and understanding.

Julie illustrates the transformative power of storytelling, showing how personal narratives can move people to action far more effectively than mere facts and figures. Her insights teach us that by sharing our challenges and triumphs, we can foster deep, meaningful relationships that leave a lasting impact. 

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Who is Julie Fairhurst?
Julie Fairhurst is an accomplished author, writing coach, and the visionary founder of the Women Like Me Book Program.

With 36 published books and a proven track record of helping over 160 women become published authors, Julie is passionate about empowering women to find their voice, share their truths, and create meaningful connections through storytelling.

Julie’s writing programs, including her highly sought-after four-week course, provide women with the tools, guidance, and motivation to tell their stories confidently and leave a lasting impact.

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Speaker 1:

I'm Julie Fairhurst and for 34 years I ran my own sales, marketing and promotional business. The influence was critical for my continued success. Influence is not about domination or control. It's about inspiring others through trust, empathy and authenticity. It's about inspiring others through trust, empathy and authenticity.

Speaker 1:

Imagine walking into a room full of people, each with their own story, struggles and aspirations. How do you connect with them in a way that leaves a lasting impression? The answer lies in showing up as your true self, understanding their needs and communicating with purpose. When you approach influence authentically, you create a foundation of trust. People are naturally drawn to those who are genuine, consistent and reliable. Your actions, more than your words, speak volumes. Finally, remember that influence grows through storytelling. Facts and figures may inform, but stories engage and move people to action. Share your experiences, challenges and victories to inspire others To practice influence effectively. Ask yourself these questions Am I showing up authentically in my interactions? How can I demonstrate empathy and understanding in this moment? What story from my life could inspire others to take action? By focusing on authenticity, empathy and storytelling, you can develop influence that not only inspires action but also leaves a meaningful legacy.

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