Women Like Me Stories & Business

Competitive Advantage For Your Business

Episode 46

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A competitive advantage is crucial for your business because it sets you apart from your competitors and allows you to outperform them in the marketplace. It refers to the unique attributes, resources, or strategies that give your business an edge over others in your industry.

Overall, having a competitive advantage is essential for your business to thrive, survive competition, and achieve long-term success. It helps you win customers, increase profitability, and create sustainable growth opportunities. Therefore, it is crucial to identify and develop your unique strengths to stay ahead in today's dynamic business environment.

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Who Is Julie Fairhurst?

Speaker • Author • Business Strategist • Founder of Women Like Me

Julie Fairhurst is a force of nature disguised as a woman with a pen and a business brain built for impact. As the founder of the Women Like Me Book Program, she has opened the door for women around the world to share their truth, heal their past, and rise into their power. Since 2019, she has published more than 30 books and over 350 true-life stories — without charging a single writer a dime! Why? Because women’s stories deserve daylight, not gatekeeping.

With 34 years in sales, marketing, and successful business leadership, Julie knows how to turn storytelling into influence and influence into income.

Her mission is clear and unapologetic: break generational trauma one story at a time and help women elevate both emotionally and financially. She doesn’t just publish books, she builds brands, confidence, and possibility, giving women the tools to rewrite their futures, grow their businesses, and lift their families with them.


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